Following on from the last blog post, one of the other main enquiries we get is how to boost your business with kettlebells.

Here are five tactics that we've either used ourselves or gotten great feedback from other members of the LKB Network.

• Run a workshop. This works wonders in a fitness chain environment. Blag the studio for a few hours on a Sunday (we've tried Saturday, definitely less interest) and organise a kettlebell basics workshop. Charge your standard PT rate, and here's the killer tip, offer a free follow up PT session as a bonus for attending the workshop. Why? Well you use the workshop as a funnel to drive interested leads to your PT business. Let's say you get twelve people attending the workshop, that's given you twelve potential new leads to follow up on for PT! During the follow up is your chance to recruit them as new ongoing clients. If all twelve prospects follow up on the free PT session they've expressed an interest in kettlebells and if you convert two to regular PT. What will that do to your income?
• Bootcamps. Kettlebells make an ideal addition to outdoor training or bootcamps. All your clients stay in one area, making them easy to monitor and there is a logical progression to the material you deliver.
• Small group training. In the current economic climate selling PT is tougher than it used to be. One of the easiest ways to take away the cost objection is to offer small group training. You deliver pretty much what you'd do one to one, but in groups of two, three people. You also introduce a competitive element too, which can be a great client motivator.
• The Kettlebell Express Workout. Along the same lines as the small group training, the KEW training option is about reducing price objections by running shorter sessions, say twenty minutes to half an hour. Thinking it through logically you should actually be charging more - delivering the same results in half the time...that's got to be worth more! But real life is real life, the majority of clients will think that a shorter session should be cheaper. For express workouts you could halve the session time and reduce cost by 25%. Couple this option up with the small group training and you will be making more money per hour than before!
• In home training. For those with clients who opt for this, kettlebells are fantastic! Offer them a free kettlebell if they pay upfront for the month (or even longer) and you don't even need to drag equipment out to them. Saves the suspension on your car anyway! Remember that LKB Graduates get an instructor discount on Kettlebells

Those are just five ideas and proven methods - you got any to add? Leave a comment below.